These emails were created for T-Tapp, Inc. to promote their end of year Black Friday sale. The sale lasted for 7 days.
Three emails were sent to customers. The first email provided initial information about the Black Friday sale. The second email was sent at the halfway point of the sale to remind customers it was still going and could be used on trainer products too. The third email was sent 24 hours before the sale ended to remind customers about the sale and create a sense of FOMO.
These emails directly generated over $37,400 in revenue with 16.26% open rate and 2.83% CTR.